Service Avatar is myKaarma’s AI-powered video outreach tool that helps dealerships connect with customers in a more personal and engaging way.
It creates customized videos featuring a virtual avatar that speaks directly to the customer — delivering important information with clarity, empathy, and a professional touch.
During the BMW AI Pilot, Service Avatar generates personalized videos promoting the myBMW App, helping customers easily download and install it to boost Connected Customer Rates.
🧠 What Is Service Avatar?
Service Avatar builds on myKaarma’s ServiceConnect platform, taking customer communication beyond text and email.
With AI video generation, dealers can now send personalized videos at scale, combining clarity with human-like delivery.
Each video can include simple animations, clear explanations of service needs, and dealership branding for a polished, consistent experience.
🚀 Why It Matters
| Benefit | Impact |
| 🎯 Higher Engagement | Personalized videos drive more views, clicks, and opens. |
| 💬 Improved Conversion | More customers take action, such as booking service or downloading the app. |
| 🧠 Better Message Retention | Videos make it easier for customers to understand and remember key information. |
| 🤝 Stronger Relationships | A personal, face-to-face feel builds trust and loyalty. |
| 🏁 Enhanced Communication | Visual storytelling conveys urgency and empathy more effectively than text. |
💬 What a Service Avatar Message Looks Like
Customers receive a short, personalized message that includes their appointment details, a video link, and a prompt to download the myBMW App before their visit.
Text Message Example:
Your service appointment at [Dealer Name]
Dear [Customer First Name],
This is a confirmation that your vehicle is scheduled for service on [Day, Month Date, Year] at [Time].
Please watch this short video to see how to make your visit smoother: [Video Link]
- [Dealer Name]
Text STOP to opt out.When the customer clicks the video link, they’ll see a personalized Service Avatar video from your dealership — encouraging them to install the myBMW App and explore its features for a more connected BMW experience.
Example Video: View Sample Service Avatar Video
🌟 Bringing Personalization to Every Customer Interaction
We’re excited for you to experience Service Avatar — personalized communication, powered by AI.
📧 For questions or feedback, contact paras.sipani@mykaarma.com
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